A detailed look at Fred Kohler is featured in the book: National Wrestling Alliance: The Untold Story of the Monopoly that Strangled Pro Wrestling. Legendary Chicago wrestling promoter, Fred Kohler was Hall of Fame caliber in all regards. His status as one of the best of all-time is hardly disputed, and accomplishments speak for themselves. In 1961, his promotion of a show headlined by Buddy Rogers and Pat O'Connor drew the largest gate in history. Reports going around the National Wrestling Alliance in 1949 claimed that wrestler Andy Rockne ran out on some dates for Kohler, and owed the promoter $75. Kohler had given Rockne a $25.00 loan, paid $38 for photos, and the wrestler overdrew in Waukegan on September 24, 1949. In a letter to an unknown individual dated October 13, Kohler said that he'd appreciate if the person could get the money from Rockne, then "kick hell out of him for I would do the same for you." Sam Muchnick, in a bulletin to members on October 4, 1949, stated that Rockne was currently wrestling for Jerry Meeker in Great Falls, Montana. Muchnick wrote, "as Meeker is not a member of the Alliance, we have no jurisdiction over him," and continued by stating, "however, until Rockne straightens himself out, it is adviseable (sic) that he is not booked in any of our towns." He also wanted Orville Brown to write to Meeker regarding the situation. Kohler wrote a letter to Muchnick on September 1, 1950 and explained that he had a "revolutionary idea" that would serve to help further bond the members of the NWA, and make them "less apt to leave the Alliance." He didn't go any further in this letter, but said that he wanted his lawyer to draw up a memo, and wanted to mail it to Muchnick, Tony Stecher, Orville Brown, and Morris Sigel before the annual convention. What was this "revolutionary idea?" I don't know at this point. Maybe there is further indication in another letter, and if I find out, I'll post it here. There was plenty of heat between Kohler and Muchnick through the years. Beginning in late 1950 until the early part of the 1960s, their rocky relationship was met with venom, bitterness, and backstabbing. Other times, they were friendly and willing to work with each other without a second thought. After Kohler resigned from the NWA in late 1950, Muchnick wrote a letter to Jack Pfefer (12/16/50) saying: "I still say Kohler was a fool pulling out of the Alliance. He had nothing to gain by doing it and might have benefitted." Muchnick wrote to the Antitrust Division of the Department of Justice on July 11, 1955 and explained that he'd recently gotten a call from Kohler, who'd told him that he was planning to engage in live television studio wrestling in Las Vegas. He wrote that Kohler "never had worried before about ethics, as long as it suited his pocketbook." Apparently, according to Muchnick, Kohler was going into a deal with Johnny Doyle to do a live program televised in Los Angeles and San Francisco, sponsored by the "Los Frontier Night Club." He'd also gotten rumors from a wrestler that Doyle was predicting the demise of the NWA later that year, and Muchnick stated that "it is beginning to look to me that certain wrestling people are determined to break up the Alliance for their own selfish gain," and that he wasn't sure the information was correct or not, of if it was important, but thought he should pass it along to the Government investigator. It is an interesting point that Muchnick was reporting on the dealings of Kohler and Doyle in 1955, especially as the latter two bookers were enterprising in Las Vegas. The comments to the Antitrust Division regarding Kohler by Muchnick continued the following month in a letter dated August 19, 1955. Muchnick reported that Kohler was "trying to spread out from coast to coast" by expanding to Las Vegas and into Los Angeles. Additionaly, Kohler was doing business in Denver and Albuquerque with Mike London, and "just a few days ago, allegedly, paid $15,000 to Billy Thom for the promoting rights in Indianapolis." Indianapolis, according to Muchnick, had been booked by Toledo and St. Louis for the past 15 years, and Kohler was "allegedly" told by the Indiana State Athletic Commission that he had exclusive rights to the city to promote. Muchnick said that because of this situation, tensions might rise at the upcoming annual convention and cause the organization to break up. Kohler was definitely an entrepreneur in every sense of the word. He was expanding even though his television situation was diminished greatly, and trying to keep his empire strong. However, his enterprising was no different from when Muchnick was trying to buy into Los Angeles early in 1954. But now that Kohler was ruffling more feathers by taking Indianapolis away from Muchnick, and cutting into the NWA President's business, there were more issues at the surface of a very shallow pond. Muchnick felt very comfortable telling the Justice Department what Kohler was doing. The loss of television in 1957 equated to a loss of $50,000 a year in revenue. In 1960, Kohler was celebrating his 31st year as a wrestling promoter. Things had revived in Chicago after several tough years, and over 13 shows, he'd drawn a record 156,543 fans. 10 of those shows were at the International Amphitheater and three others were at Comiskey Park. The total gate for all of these programs was an astonishing $495,731 and he paid $49,000 to the Illinois State Athletic Commission, according to the Chicago Daily Tribune (12/18/1960). Kohler attributed the revitalization to regaining television exposure for his wrestling shows, particularly the use of "taped film shows in Bridgeport, Conn," which were being done by his partner Vincent J. McMahon of Capitol Wrestling. According to the Tribune, Kohler was paying sponsors $2,000 a month to promote his shows during the Bridgeport presentation on WNBQ, and obtained the top talent shown on the program for his live events - all of which bolstered attendance greatly. Chicago wrestling fans loved the new imports, and the days of Verne Gagne and Dick the Bruiser appearing regularly were over. Now it was Budddy Rogers, Bearcat Wright, and Johnny Valentine. Beginning in 1959, a promotional war for Chicago sprouted up with Eddie Quinn of Montreal entered the city with a Saturday afternoon TV show and regular events at Chicago Stadium. Striking at Kohler when the latter was in a weak spot financially, Quinn used many well known headliners to garner attention. Kohler was on the ropes until working out the arrangement with McMahon to bring in talent from the northeast, and he quickly went from being in danger of being forced out of business to becoming "wrestling promoter of the year" in 1960. The Quinn promotion ran its course, ending in August 1960. In 1961, Kohler was elected to the presidency of the National Wrestling Alliance. Read more about some of the turmoil going on in the NWA during his time at the head of the organization here. Some of the major controversies included Jim Barnett and Johnny Doyle trying to obtain Alliance membership and Kohler pushing to have a vote to dissolve the NWA. Research by Tim Hornbaker |
Fred Kohler Wrestling History |